There is no one straightforward solution to making the T-Shirt circular. We have the blueprint, getting there is an exciting journey and we invite you to join us along the way. Here, we regularly update you on how far we‘ve completed the circle and share with you our achievements, troubles and learnings.


On the road

Future Fashion Pioneers

Last week, our team visited the “Future Fashion Pioniers” event organised by VPRO Tegenlicht at Pakhuis de Zwijger in Amsterdam. The event gave fashion pioneers from the Netherlands, who are working hard to make the fashion industry fairer and more sustainable, a platform to present their ideas and projects.

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The circular quest

Here’s why you need a circular tee

Maybe you’re like us: You want to dress nicely, preferably with clothes that feel comfortable and soft on your skin. Instead of running after trends, you like to invest in wardrobe essentials that you can always rely on – all the while being kind to the planet and to other people.

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