We all know the images of the bushfires in Australia. The WnF decided at the beginning of January 2020 that it needed to act quickly here in order to contribute to the restoration of flora and fauna. Due to the media attention, a nice design of MOAM and a well-planned influencer campaign, sales were driven up to the tenfold of initial assessment. In order to get this large unplanned volume to the consumer quickly, in addition to the quality of our T-shirt, our logistics expertise has been decisive. The action has been extremely successful proven by the outstanding sales figures until the very end of the campaign. For easyessentials it is great that together with WnF we can increase the reach of our circular impact.