What you’ll read next might sound unusual: Our tee doesn’t have a typical product life cycle with a beginning, growth and maturity, and an end. Let us explain.
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30/06/2019
28/03/2019
Status: Making it last longer and longer
To us, a T-Shirt is only sustainable if it can be worn and loved for as long as possible.
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20/03/2019
Status: Bringing it closer to home
In March, Jos and Léon took off to Portugal. Not to enjoy the warm weather or the beautiful countryside of the Porto area (even though that was a nice side effect), but to seek new innovations and partners and to investigate sourcing in Portugal.
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22/02/2019
Status: Working hard on it
Water is scarce and we want our tee to consume as little as possible. But here‘s the challenge: To avoid synthetic fibres (read more about that here), we produce T-Shirts made of 100% cotton only. Yet cotton is a very thirsty plant.
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01/02/2019
Status: check!
One of our main priorities is making our tee plastic-free. That‘s why we‘ve eliminated plastics from all stages of the design, production and distribution of our T-Shirt.
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09/12/2018
Here’s why you need a circular tee
Maybe you’re like us: You want to dress nicely, preferably with clothes that feel comfortable and soft on your skin. Instead of running after trends, you like to invest in wardrobe essentials that you can always rely on – all the while being kind to the planet and to other people.
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