Here’s why you need a circular tee

the circular quest

09/12/2018

Maybe you’re like us: You want to dress nicely, preferably with clothes that feel comfortable and soft on your skin. Instead of running after trends, you like to invest in wardrobe essentials that you can always rely on – all the while being kind to the planet and to other people. Finding a T-Shirt that ticks all these boxes is difficult on the highstreet. Sometimes the quality of the fabric is lacking; its too thin or gets wholes after a few times of wearing it, so you have to throw it away. Other times there is a huge print on the front side of the T-Shirt; one that you like now but maybe not anymore in two months from now. Most often, the T-Shirt has been produced in circumstances that either harm the environment or the garment workers or both. You know it: Finding a T-Shirt that looks nice, lasts long, is timeless and respects both people and planet, can be frustrating. But hang in there. We’ve found a solution: The circular T-Shirt.

Circular, what?

We know what you’re thinking: A T-Shirt that’s circular – what? Let’s start at the beginning. Today, most products – including T-Shirts – are produced in a linear way. That is large amounts of non-renewable resources are taken and turned into products that are often only used a few times – before they end up in landfills or incinerators. Products are designed to be used and thrown away, without really thinking about their life and afterlife.

Circular thinking is different. In a circular system, we keep resources in for as long as possible and extract the maximum value from them whilst in use. After maximum use, products and materials are recovered and regenerated to be send back into a useful circle, instead of being thrown away.

The tee:

Here’s what that means in easyessentials terms: We want to make a T-Shirts that looks nice, lasts long, is timeless and respects both people and planet. Therefore, we make it circular. We have developed circular principles for all stages of the process, from design and production to distribution and sales to use and reuse. Some of these principles are already realized: For example, our tee is designed in a way that it will last as long as possible, and not break or wash out after a few times of wearing it. Other principles are still in the pipeline: For example, we’re working hard to increase the amount of recycled materials in our fabric. That eliminates the need for extracting new resources.