With all the talking about changes in clothing design and production, we can easily forget our responsibility as consumers in making fashion truly circular. It all stands or falls on how we take care of our clothes.

You hear them everywhere - statements like “by 2050 there will be more plastic in the ocean than fish” are all over the media. It’s true: Our current linear way of making and consuming products produces a lot of plastic waste that eventually ends up in the oceans, our sushi and our bodies.