we make the t-shirt circular


We make textiles circular. To get it right from the beginning, we start with the essentials. The T-Shirt is one of the most essential textiles there is. Our goal is to make it fully circular, from design and production to distribution, use and reuse.

the circular roadmap


Our logo is new!

The circular quest

easyessentials is growing and that includes a beautiful recognizable logo that fits our journey. Isidoor was already our mascot during our presentations and lectures, but from now on he will adorn all our products.

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easyessentials x Sea Shepherd


We’re proud to collaborate with Sea Shepherd, a non-profit marine conservation organisation that’s committed to defend, conserve and protect marine wildlife and the world’s oceans.

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The life cycle of our tee

The circular quest

What you’ll read next might sound unusual: Our tee doesn’t have a typical product life cycle with a beginning, growth and maturity, and an end. Let us explain.

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